The Spinning Life of Fashion Trends:
It fascinates me how fashion trends come and go and eventually come back in to fashion after a certain length of time, but in usually in a modernised version of the previous trend. There are many different reasons for certain things coming in to fashion and fashion culture plays a big part. Films can result in certain styles and clothing items coming in to fashion. An example of this is Tom Cruise in Risky Business caused an increase in RayBan sales. They were the 'must have' item at the time and then after a while fizzled out, and almost two decades later RayBans have come back in to fashion. The wayfarer and aviator style of glasses are the most famous and popular RayBan frames and since coming back in to fashion even though the overall style has remained the same as 20 years ago, -- they are slightly more modernised which gives them that different edge.
This fashion cycle occurs with most clothing as most likely when something goes out of fashion, it won't be very long before it comes back around and is back in the shops. The graph below shows this method of how trends come in to fashion, when they are dominating the fashion market and then eventually die (for a certain period of time) - before the come back around and ascend back in to fashion.
I was in London at the weekend and my sister was wearing my dad's over sized bomber jacket which he bought about 20 years ago. Similarly my friend was wearing his dad's Ralph Lauren bomber jacket which is about 18 years old. These are ideal examples of fashion items which were in fashion 18-20 years ago and now the death stage has finished and they are a dominant items again.
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