Outerwear Street Style Trends in Nottingham

As part of my Fashion Communication and Promotion course we went round Nottingham to see what outerwear clothing is on trend. We first looked in shops to see the outerwear on sale and then we went around the streets of Nottingham to see how that compared to the outerwear people are wearing. Our overall task was to see if the WGSN predictions of A/W 2015 were correct by what outerwear is being sold and being worn. It was interesting as we discovered three overall major outerwear trends were Material-(fur), Silhouette-(long line) and Colour-(camel).

When we visited a variety of retails stores we discovered that fur was a major trend. Almost every shop had fur coats. We also noticed that camel was a popular colour and long line coats also. This was evident in the different retail levels including value, mass and couture.

(Left)Primark. (top middle)Topshop, (bottom middle)Primark, (Right)Topshop

Next we then went to the streets of Nottingham to actually see what outerwear is most commonly worn. As we walked through the streets of Nottingham as we spotted the outerwear we liked we asked the people if we could photograph them so we were able to analyse the trends when we were finished. It was interesting that we discovered not very much fur was worn by people compared to the mass amounts being sold in shops. We noticed it was mostly older women wearing fur who said they had them for years and wear them every year, and said they were expensive. This suggests that due to the expense of fur students avoid wearing it and opt for cheaper, yet still on trend outerwear instead.


CAMEL THE MAIN TREND --- From walking around the streets taking photos of what coats women were wearing, it became apparent that camel is a major trend colour at the moment. Most of the coats were camel as it was worn in different styles both long line and short.

From these photos it is clear that the final major trend is long line coats. We noticed there was an overlap of the trends as many of the camel coloured coats were also long lined. These are very on trend at the moment and they are often worn as the main outfit statement. The bottom right image above shows the girl wearing her camel long line coat and it is the main piece of clothing that is seen.
We also noticed that wrap around belts were very popular especially with these camel, long line coats.
It was fascinating seeing and analysing these different styles and trends and concluding the particular reasons for them being on trend depending on particular age groups. WGSN's Autumn/ Winter 2015 predicitions were mostly correct as they predicted fur would be in this year and long line / camel also. However, the lack of people wearing fur suggests that maybe fur is not actually as popularly worn and on trend as they had thought it would be.

Men Embrace Flower Power

Last year it was revealed the sale of floral designs increased by 130% as boys raced out to to buy the new trend. ASOS sold out of floral suits and it seems the trend is possibly set to continue this year as Harry Styles turned up to the American Music Awards wearing a black and white floral two-piece cotton crepe Gucci suit, with a pair of retro-inspired flared trousers.

It will be interesting to see if this floral suit trend catches on and if it becomes a popular trend. ASOS currently have a selection of floral and patterned men's suits of which a few have already sold out in some sizes. This gives a clear indication that these floral suits are actually being bought!

www.asos.co.uk

http://www.dailymail.co.uk/tvshowbiz/article-3244391/Harry-Styles-pulls-daring-look-bold-geometric-print-suit-attends-LOVE-Magazine-s-London-Fashion-Week-party.html

However, it is clear that it is not only floral printed suits which are a new on trend item in menswear, but other patterns as well. Harry Styles wore a bold geometric-print suit in September at LOVE magazine's London Fashion Week party. This look has an edge over a classic black suit sue to it being a fashion statement and different.
I think the particular suit Styles wore matched the event well due to it being a fashion event -- compared to certain other more formal events for example, a patterned or floral printed suit would not be as appropriate.

RUCKSACKS ARE BACK

It is ironic to think that when I was starting secondary school I refused to have a rucksack because they were 'uncool', yet today I wear a rucksack to university everyday. Old school style rucksacks are back in fashion, especially in womenswear but rucksacks are also a major on trend item today in menswear.

Rucksacks although are a fashion accessory today, I love the fact that they are so comfortable to wear aswell-- so they are overall ideal. Walking around town everyday I see young people in particular wearing rucksacks which is interesting because rucksacks were hugely on trend in the 60's and the 90's also so this is another example of the fashion cycle.

The above photo collage shows the different rucksack styles there are today. The menswear style rucksacks mostly are that particular shape and style shown in the above photos and are canvas material. Whereas, although these are also available in womenswear, a big on trend style evidently seems to be the leather 'old school' style rucksack (like the one shown above on the right). I think this style is so trendy as it has a hipster edge to it. 

ANKLE/ CHELSEA BOOTS

A year later and ankle/chelsea boots are an even bigger trend than they were last year. Worn by numerous people and all over the shops this autumn/winter these are ideal as they can be worn with almost any outfit and can either dress up or down an outfit.

NewLook Black leather
platform ankle
 boots

~ NewLook ~
It is evident how on trend these ankle/
Chelsea boots are this season as there
are numerous different pairs on sale
and display in retails stores

Black platform suede ankle boots 

I love these black suede ankle boots and ended up buying a pair of them for myself. I love the classy style of them and they can be worn with black skinny jeans or leggings and make an outfit look so dressed up. The photo to the above shows me wearing the boots with my black ripped skinny jeans and they made this outfit look different and very on trend!

Over the knee boots - - NEW MUST HAVE!

From walking round the shops and seeing them being worn by a number of people, it is clear over the knee boots are a new major trend. These look sophisticated, classy and very on trend and can be worn with  a variety of different outfits. I think they look really good worn with a mini skirt or dress so the over the knee style can be shown off. These are definitely a must have in any wardrobe and I most definitely will be wanting a pair for Christmas.

www.dailymail.co.uk
Jessicca Wright wearing grey suede over
the knee boots paired with a short black
dress and grey sleeveless shirt/jacket

www.loveclothing.com
Gorgeous chunky black suede, platform
 over the knee boots